Don't Let Competition Stop You

People love to warn you about competition.

"There are already too many energy drinks."

"There are already too many lawyers."

"There are already too many podcasts."

"There are already too many clothing brands."

Good.

Competition isn't proof that you shouldn't start.

It's proof that people care.

If there was room for Coca Cola and Pepsi...

There was room for Nike and Adidas.

There was room for Apple and Microsoft.

There was room for Ferrari and Lamborghini.

There is room for you.

The goal was never to be the only one.

The goal is to be unmistakably you.

No one else has your story.

Your perspective.

Your experiences.

Your values.

Your way of solving a problem.

That's your advantage.

Don't dim your light because someone else is already shining.

Shine brighter.

Shine differently.

Your people will find you.

Mine will find me.

And if one day you decide to build something that competes with Empowered Elixir...

I hope you build it with everything you've got.

Because the world doesn't become better when people are too afraid to compete.

It becomes better when more people have the courage to create.

Be authentic.

Be obsessed with serving people.

Build something you're proud of.

And let your light shine